Better for our Bubs.

Better for our Planet.

We are a family-owned business. As parents with four children, we want to make impact in the future of our children, the next generation; our progenitors.

Our dedicated teams and volunteers are mums and dads too – we know how hard it can be to raise a healthy family and still be kind to the environment. So, we’ve decided to give you a way to do just that! The joy of making positive impact has given us that self-fulfillment and a purpose.

It’s the reason we identify eco-friendly personal care solutions as a small but impactful way to provide guilt-free options for families and businesses to demonstrate responsible use of earth-friendly products.

Progeny Stores is not just a store. It’s an initiative working towards giving you and your bubs a better future.

We Love Our Planet

Our organization works tirelessly to produce a wide range of eco-friendly hygiene products.

From biodegradable toothbrushes to flushable wet wipes, that help us leave a better world behind for all bubbas to come.


Our products keep the planet healthy, because they’re biodegradable, sustainably sourced and Earth-Friendly.

We Love You

We want to save you as much effort as we can, giving you more time to spend making memories and less worrying about the environment.

Our Mission

Our mission is to inspire a convenient environmentally-sustainable lifestyle.

We aim to save the planet by making eco-friendly products a compelling choice!

Our Values

Sustainability with fun

We take a friendly, balanced and inspiring approach to protecting the planet.


We are adamant in constantly demonstrating value-delivery for every single purchase.


We always seek to understand our customers’ needs and design a better experience for them.

Edge of Chaos

As a direct-to-consumer producer, we thrived on the “edge of chaos”. Our working culture is structurally flexible to constantly innovate new solutions and creatively reflect our customers’ feedback in our products and services.


Let’s walk together to make

our planet a Better Place,

One Baby Step at A Time.

Two Brands. One Mission


Feel Free to Say Hi

Do you have questions about how

you can take better care of

your bub, yourself, and your planet?

We’re happy to help, so just

give us a call or email us at

for a chat.

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